Fritz Meise

Fritz is driven by the idea to change previous standards of what a 'sex product' is and looks like. With his expertise and background in the sexual wellbeing industry he is ready to add new sparkle to what's given and create products going beyond their purely functional use. He has the vision of VEDRA empowering open communication about sexual wellbeing for everyone. 

head of visuals

Martin Skoba

Martin Seeks to revolutionize the way lubricants have been displayed until now and is using his skills and knowledge in communicating shapes, colors and materials, when designing for VEDRA. His simplistic, yet holistic approach enabled Vedra to be the sleek and sophisticated brand it sought to be.

Head of Marketing

Charlotte Staack

VEDRA's goal is furthered by Charlotte's implementation of innovative media, communications, and marketing initiatives that promote and magnify the organization's vision, people, programs, and impact with audiences all over the world. She is in charge of brand strategy, strategic communications, content integration, digital and social media, public policy, and all creative assets, such as photography and video, in this position.

Head of finance

Andrés Antillo

Andrés brings a numerical perspective to the analysis and functioning of the company. With his management perspective he seeks to exploit competitive advantages to maintain a business model that is sustainable in the short, medium and long term.

About Vedra

The name comes from a mystical place in Ibiza. A place where people wander to watch sunsets, practice yoga, or meditate. A spiritual destination to connect with your inner self and with the moment. Tales fable about the punic goddess Tannit being born there. The goddess of fertility. Surrounding this place are strong female energies, energies that we find rooted deeply within us. Just like our product is about 'finding' sensuality and rediscovering your core inner self, this place is about finding yourself via exploration. The place is a rock called "Es Vedrà". The rock is submerged in the water, separate from the Mediterranean coastline. The water splashes against it softly. The rock for us is a symbol of you and your sexuality, with the sea, being our product, with its liquid formula fizzing against your body to create an overwhelming sensual experience. "Es Vedrà" also means freedom. Freedom to be yourself and to experience the true you. 

We invite you to...



Our pleasure line is made to enjoy intimacy in a new level for everyone.

~ Vedra